The entire purpose of a supply chain is to deliver value to a customer. This is why the first step in engineering and managing a supply chain is understanding exactly what your customers value.

Supply chain is an industry that powers all businesses in the world. It is also one that has seen an increased adoption of technology since the inception of the COVID-19 pandemic. That’s because it is highly in demand and whether it’s automation, use of robotics, or blockchain for traceability, all companies around the world are implementing some or the other form of supply chain technologies to ensure having a competitive edge.

Must Read: Is There No Quick Fix to Supply Chain Crisis?

Consumer Demand Leading to Need for Modern Supply Chain Tools
With the changing time, there’s still one thing in this industry that hasn’t and will most likely never change. That’s the competition to reach consumers as fast as possible so that they don’t opt for other competitors available in the market. Businesses are inclining themselves towards focusing on closing the gap between themselves and consumers, which is only possible by emphasizing consumer needs via the supply chain. For example, fast deliveries, quick production, etc. That’s what interests a consumer to your products which is why there’s a need for organizations to work on their supply chain.

The fact is that before the pandemic, e-commerce companies were leveraging supply chain tools and when the pandemic saw a surge in e-commerce services, it was easier for them to adapt quickly and ensure that their supply chain was not disrupted. But on the other hand, traditional businesses that were successful without the use of modern supply chain tools found themselves unable to cope with the rapid change around them post COVID-19.

Interesting Read: The Fundamental Capacities of Supply Chain Resilience

A lot of industries have started to realize the importance of perfecting the supply chain in order to keep their consumers engaged and this is leading them to allow innovation to take the primary step towards building resilient businesses. That said, we’d like to also bring attention to the fact that companies must be quick enough to adapt to change and use it as a business driver because the failure to realize this is likely to lead to the slow demise of a business.

The Waking Call For All Industries
With the right use of AI, ML, and other IOT technologies, businesses can successfully manage to build something fruitful for themselves and their consumers. And as much as we can tell organizations about how to implement the new tech, fact is that only the organizations that are willing to change will be successful.

The aim now should be towards making business operations seamless and easily passing through all touchpoints easily without disruptions even post the COVID era because eventually, the one who fulfils consumer demands is the one that will always dominate the market and that’s the ultimate win.

Recommended Read: How Important is Digitization of Supply Chain in 2021?

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